The first resource that you find in Google results (for example) is related to the topic that interests you but that ultimately does not offer much information. It is clear that it fulfills its proper task for a novice of the subject, but this is not the case for you, especially since it does not offer other related resources on the topic.
You step back and return to the Google results page, then click the second link. This second resource now provides more detail on the subject, you are occupying and addresses a number of topics on your topic from a different angle. Do you consider you when it is useful and very helpful? In addition, it proposes a series of links to related resources of the subject.
If you need to bookmark one of these pages, why would you choose? The second, is not it? You, like most people probably would prefer the second page first. It's an easy choice, and that's because the author of the second article was able to understand (and you return) the most important factor for a written content for the Web: the value factor!
The 5 advantages of a high-value content
This type of content is obviously of value to the reader. But it also benefits the author (or publisher's website). Here are the 5 main benefits of creating a value-added content:
1. It keeps readers longer on the website (holding capacity of your landing page)
2. It makes the readers more inclined to trust your site (capacity retention)
3. It encourages readers to recommend the site to other people (buzz)
4. It encourages other webmasters to link to your resource (linkbaiting)
5. It helps you improve the impact of your site in search engine results, thus its visibility
You think all this sounds good. But how can I create this kind of web content? Here are the top 5 steps to create a value-added content on your site.
5 Steps to creating a value-added content
1. Choose the right topic
2. Choosing the right editors
3. Addressing all aspects of the subject
4. Add Graphics (images, photos)
5. Provide links to related resources, both to your site (internal links) and outward (external links)
Let us now examine in detail each step of the process of creating this high-value content.
Choosing the right subject for content
If your company offers a single product or service, product or service is probably the topic of your website. In this case, we need you to focus in choosing the angle of grip. Do not tell people what you know is an outdated form of reflection on the information provided to the public, especially when a website. Instead, try to know what people want to know about the types of products you offer, and use your web content to answer such questions or concerns.
If you write web content for a company that offers many products or services, you'll spend more time choosing the subjects first, then the angle in a second time. In this case, it is more organization of content than anything else. Important web sites, covering several topics are well organized for a category and sub-systems categories. For example: What are our products? Here is the product "A". Here is a web page that explains in detail the product "A".
Choosing the right editors
I once worked for a company that allowed its programmers to write instructions in the ordering process. Huge mistake. If the hearing of this site is also a programmer, so no worries. They understand. But most consumers are not technicians. So when these consumers face to follow instructions written by developers such as "thank you validate parameters before continuing," consumers do not necessarily understand the action to be repaid.
This is the first example of a bad choice of editor for writing Web. Of course, programmers are required. But their job is to build support. In any case, they should be the "voice of customer service". A dedicated web editor (a person with experience in usability) has to translate these instructions into the language of consumers, such as: "Please complete all the necessary information before accessing the next page".
Here is the key to success. The best writer of content for your website is not always the person who knows the most about your products or services from a technical standpoint. Very often, it is an internal person who acts as intermediary between company and consumer. It takes information from one group to transform them to another group.
Address all aspects of the subject
Whether you want to write about one of your products, or want to create a tutorial of any kind, you need to cover all aspects of the subject. There is nothing worse than Web content that suggest unfinished business. It tells you why certain things are important, but it does not tell you how to exploit it.
When you're close to a particular topic, as is often the case with people who create a product or a service, it is easy to assume that everyone understands that better than what you propose. But the reverse is also true. You must therefore explain all aspects of a subject when you write your web content.
You want to keep pages relatively short for easy reading? You can do very easily, internal links are made for this!
Add graphics (images, photos)
Read on a computer screen is very difficult for the eye. The speed of reading on screen is thus reduced by 25%, this percentage can vary between individuals and fatigue. You can (and should) make the reader work to the Internet easier in two ways. First, you can format your content appropriately for the web reading (short paragraphs, narrow columns of text, bulleted lists for enumerations, titles, subtitles ...). You can also attach images and photographs useful.
Well positioned to insert graphics can improve website content from a number of ways. The images are more attractive than the text at first. They can help attract and retain readers. They also help clarify the message by visually reinforcing. Remember that 50% of people understand better image than text.
Links to related resources
Here's another key to developing great content for your website. Try to create documents that could be authoritative (being considered as references) that others in your field of activity could bind and recommend to others. One of the key factors to create a document that has already moved himself further references: it provides links to other related resources, in abundance, either inward Site as outward.A clear example :- Wikipedia. In addition to being beneficial to your readers, what kind of content that will help other webmasters could link to your resource. It thus adds the notion of "popularity" and can thus have a favorable effect on your rankings in search results.
When you write a web page in particular, try to think of it as “the ultimate guide to [fill in this field]”. This is the first step in creating a document that will be authoritative, and will eventually dominate the results of search engines and generate qualified traffic and endless web for writers / editors of the website. But it is rarely possible to create an ultimate guide with a single page. So you need to create links that will point to other resources on your site and to the outside (as not to compete directly - I sell shoes, I make a link to a seller of laces).
In conclusion
I have a motto that applies when I create web content "if it's not worth a bet online, so do not put online." It's a little reminder that I do when I need to use the techniques outlined above to create web content with high added value. Because this is the type of content that leads to success.
