RSS – a new way to share information, mostly commercial, and disseminate it. Using RSS, site owners can distribute their content to subscribed users. However, experts say, an innovation involves a small portion of the audience. Only 13% of Internet users knowingly use RSS. It may seem that with such a small audience of advertising in the RSS will not be. And while some advertisers can benefit from RSS advertising, still expect a lot of it is not necessary.




Since the audience is sufficiently small, then define a typical user RSS is simple, it’s mostly 18-34-year-old man with a higher middle and higher education. To this should be brought to account in the decision to use RSS-advertising. In general, it turns out that RSS is used a lot more companies and advertisers than users. RSS is attractive because it does not contain spam, subscriptions are only voluntary, RSS focuses on a particular user and does not require large financial investments.  Not surprisingly, many want to use it.
Although advertising in the RSS feed already is seven years from the date of occurrence, it is still in its infancy. Companies that specialize in managing the flow (FeedBurner, Feedster, Pheedo), to create advertising solutions and Yahoo! and Google are spreading in RSS streams contextual advertising. And CPM and CPC advertising models are available, but their availability depends on the publisher. Not everyone wants to embed in your own RSS newsfeeds advertisements, but when publishers begin to lose the audience, the situation may change, because publishers will be forced to compensate for the decrease in profits due to the introduction of advertising.

In ads in RSS as a whole above the average CTR of 8%. Advertising in RSS and contextual Internet advertising has such a high CTR because, perhaps, is a relatively new methods of advertising. Over time, CTR may drop when the ads become familiar and users to get used to it.
Many market players say that a new stage in the development of RSS will release Internet Explorer 7, wherein the browser interface provides RSS. Yahoo! Mail also intend to integrate into its platform a fully functional RSS.

Content is also more difficult and will become more diverse, there will be new controls im.Poka RSS ad networks and publishers will collect information about how effective one or the other kind of RSS advertising, RSS will come more and more advertisers.

However, it is far from that RSS has become a new kind of mail, a new e-mail. People love the extra amenities, but from the familiar and comfortable technologies are difficult to get dropped.