Of all the ways to create great content, use of effective keywords in it is very important. Keywords, links and visits your site helps researchers find your content and your website. Without the right keywords, your potential visitors will never find you. If you do not use the same keywords in your content and META tags that people use when they begin their search on Google, Bing or any other search engine, your site will not appear in the first results research.
Search Keyword
Make research to find which keywords best match your content. First, you must understand that all of your visitors may not be familiar with your jargon. You will create a broader list of keywords that your visitors can search the Web. After creating this list for each keyword, check how many users search those keywords, and which led to transformations.
To obtain such data, go to Google AdWords - Keyword Generator. Follow the instructions to get ideas for keywords. From this page you can between a keyword or phrase in your industry or the domain name of your company to obtain the best suggestions for keywords to use. The results also indicate the monthly statistics on the frequency of each search keyword and local statistics to help you determine which keywords will be theoretically better to use than others.
Create content based on keywords
After discovering the keywords that have the greatest impact, create content for these keywords. Just make sure you maintain a quality contents, keeping the subject focused on specific keywords you have chosen. You do not have to include all the keywords found in a page or site, but try to use as many possible keywords related to your business.
Edit the content according to keywords
Nobody will read your content if it does not make sense. Review your content to make sure of its overall quality, excessive use of keywords will make your content difficult to understand content. Above all, send this quality to your readers and create something they would rather read something that only fits your needs. In addition, if you over-use keywords in your page, search engines will issue an alert about your content. In this way, there will probably be much chance that you did not get a very high side and position yourself so badly in the search results.
Meta tags
Use meta tags in your blogs, your articles and press releases is a basic but very important aspect. This will help search engines find your relevant topics relatively quickly. Use meta tags is an essential thing that you will score extra points with search engines. Include all relevant keywords in meta tags is to ensure that search engines find your content and provide that content in search results. But again, do not abuse the overuse of keywords in a single tag, this does is absolutely worthless. Sprinkle the keywords throughout your site.
Write the correct title (TITLE tag)
How your TITLE Can be connected with your content? Make sure your title is directly connected with your content. Use relevant keywords in it. Search engines always give more weight to today's titles than any other content in your site. The TITLE is also the first thing that potential visitors and readers will see in the results of search engines. So make sure it is relevant to their search and that he deceives.
To conclude
Keywords are essential for effective future management of your backlinks and generating traffic to your site to improve your rankings in search engines. Be very selective and use the keywords most relevant to your content. Be sure to look for relevant keywords and follow all the steps in the use of keywords in your site. Create content does not simply mean that people will come read, be relevant to them and seduce them.
